He took a sponge, filled it with sour wine and put it on a reed, and offered it to Him to drink.
On a lighter Easter note, an enterprising young adman, asked to come up with an ad for Chumley’s vinegar, used a painting of Christ on the cross averting his face from the proffered sponge, with the fine caption
Take it away—it’s not CHUMLEYS!
No less tasteless is the use of a contemporary icon by the arms trade, providing Mark Thomas with the title for a fine book:
These heavy-duty leg-irons are made in South Africa, and are the same type used on the famous Nelson Mandela.
And here’s one from Fay Weldon, no less:
Vodka gets you drunker quicker
Elk lubricant may prove a harder market to crack.