The art of blurb writing

Cover 18 (back)

Some obligatory phrases from book blurbs, curiously absent from most tomes on Daoist ethnography:

cuts a picaresque swathe

madcap adventures

with hilarious consequences!!!

embarking upon a voyage of discovery

emotional rollercoaster

searing exposé

unflinching

feisty

filigree

vast, sprawling epic

Happily, such clichés have been Laid Bare (oops, there’s another one) in several articles, such as this. And Molvania is jam-packed (packed like jam) with ’em. Not forgetting the ultimate homage to the language of the travelogue, Away from it all.

For further dubious marketing, see here; and for a series on cliché, start here.

One thought on “The art of blurb writing

  1. Pingback: The wonders of auto-translation | Stephen Jones: a blog

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