Since I often seem to find myself citing drôle headlines, Kate Fox again has some fine observations on the subject (Watching the English, p.225):
It seems to me that the English love of words—and particularly the universal nature of this passion, which transcends all class barriers—is most perfectly demonstrated not by the erudite wit of the broadsheet columnists, brilliant though they are, but by the journalists and sub-editors who write the headlines in the tabloids. Take a random selection of English tabloids and flip through them: you will soon notice that almost every other headline involves some kind of play on words—a pun, a double meaning, a deliberate jokey misspelling, a literary or historical reference, a clever neologism, an ironic put-down, a cunning rhyme or amusing alliteration, and so on.
Yes, many of the puns are dreadful; much of the humour is laboured, vulgar, or childish; the sexual innuendo is overdone; and the relentlessness of the wordplay can become wearing after a while. You may find yourself longing for a headline that simply gives you the gist of the story, without trying to be funny or clever. But the sheer ingenuity and linguistic playfulness must be admired, and all this compulsive punning, rhyming, and joking is uniquely and gloriously English. Other countries may have “quality” newspapers at least as learned and well written as ours, but no other national press can rival the manic wordplay of English tabloid headlines. So there we are: something to be proud of.
And it’s not just the tabloids: even the Grauniad is not above
the truth about George Orwell’s romantic “arrangements”
although they would doubtless lay claim to a more post-modern sense of irony than the red-tops bother with.
Under the headlines tag, do read the imaginatively-titled Headlines, as well as Historical headlines, Another headline, and A new headline. Actually, they’re all rather good… And there’s more harmless fun for all the family under the China Daily tag.