Proof-reading

cliche

Another highlight from The China Daily was a full-page advertisement taken out in 1987 by the wackily-named China National Arts and Crafts Import and Export Corporation Guangdong branch. The detailed report on the fine products on offer to a discerning international clientele should have been headed, simply,

Guangdong Arts and Crafts

But when they sent it for checking, the English proof-reader found one phrase of the text less than elegant, circled it, and, in an empty space—unfortunately just to the right of the caption—wrote “an awful cliché”. Sure enough, the headline came out:

Guangdong Arts and Crafts an awful cliché

 

For homages to Myles’s Catechism of cliché, see here and here.

One thought on “Proof-reading

  1. Pingback: Mahler in Chinatown | Stephen Jones: a blog

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