As Tibetan culture continues to change, and as scholarship has matured, it’s worth revisiting a lucid article from 2002,
- Janet L. Upton, “The politics and poetics of Sister drum: ‘Tibetan’ music in the global marketplace”, in Timothy J. Craig and Richard King (eds), Global goes local: popular culture in Asia. 
To the consternation of many, the album Sister drum (Ajiegu, 1995) by the Han-Chinese singer Dadawa (Zhu Zheqin) soon became a huge hit in East Asia, and sold well in the West too.
Amidst an increasingly diverse pop scene with the PRC, the CD was part of the packaging of Tibet for a Chinese audience—the “Tibet craze” since the 1990s in literature, art, and film, to which some Tibetans also subscribe.
While Zhu Zheqin, a native of Guangzhou, had no prior experience of Tibetan culture, composer He Xuntian and his brother He Xunyou, the main lyricist, had experience of collecting folk-songs and working in Tibetan areas. In summer 1993 they all travelled to Tibet to collect and record folk-songs.
The primary intent of Sister drum’s producers seems to have been to use Tibetan culture and quasi-Tibetan religious themes to explore musical and spiritual worlds of their own.
Rather like people have long done in the West, you might think—the so-called “singing bowls” are just one extreme instance; the “om mani padme hum” mantra of the title track has, after all, been amply exploited in the West too. Indeed, the sound of Sister drum appealed not only to the Chinese but to the wider world music and New Age markets. The liner notes spell out the Exotic Othering image of a “primitive” society (a notion also long promoted in the West), providing more classic entries in the Catechism of cliché:
Tibetans are a community noted for group dances and choral singing. An alien land filled even today with marvelous tales and legendary colour. Lacking the so-called “individual” or “individual consciousness”, people there still live as one, according to the ancient custom.
Cultural appropriation is the tightrope that “world music” constantly has to tread. Chinese people, sharing with Westerners an enthusiasm for an image of Tibetan culture, are hardly responsible for the actions of their government—but they are likely to come in for more criticism.
Zhu Zheqin was rebuked for assuming the name Dadawa, and for dressing in quasi-Tibetan costumes for the artwork (which for exiled Tibetans resembled an abomination of a nun’s robes). On the album’s creators, Upton comments:
On the one hand, they focus on the “traditional” qualities of Tibetan culture and the authenticity of their interpretation of Tibetan music; on the other hand, they stress the innovative aspects of their presentation. At one point, for example, the project is described as “a record about Tibet” that represents “20 years of Tibetan folk music”. Yet in the following paragraph, composer He Xuntian states, “We didn’t go to Tibet to find Tibet as such, we went to find ourselves.”
Again, such interplay of innovation and appropriation seems normal in the world music scene.
Noting that the album didn’t emerge from a cultural vacuum, Upton considers some antecedents of the Tibet craze in Chinese intellectual and artistic circles, such as the short stories of the Tibetan author Tashi Dewa, the modern art of Tibetan painter Nyi-ma Tshe-ring, and collections by Chinese photographers. Yet all this enthusiasm, by contrast with romantic Western imaginings,
is framed within a state-sanctioned discourse that demands the representation of Tibet as “an integral part of the motherland”.
As Upton observes,
It is easy to condemn Sister Drum and other products emerging as part of the “Tibet craze” as callous Chinese appropriations of Tibetan culture in response to a new market for the exotic, but the process is much more complex and historically situated. […]
Attempts to incorporate Tibet and Tibetan culture within a Chinese nationalist discourse began long before the founding of the PRC. […] The field of music has been an especially productive terrain in this respect. Ever since the 1930s, Chinese musicians have been utilising Tibetan themes, including Tibetan folk tunes, as they seek to construct a new national music that embraces all of the modern nation-state’s ethnic diversity. This pre-revolutionary pattern of cultural appropriation was continued in the early post-1949 period, when the collection of folk songs was used by the new regime as an important means of coming to know the social concerns of the minority populations of the new People’s Republic. Collections of Tibetan folk songs were published in the 1950s, and their contents represent a more or less balanced presentation of Tibetan musical style, if somewhat weighted toward new revolutionary concerns in content.
These compilations demonstrate a real concern with the accurate portrayal of Tibetan musical life and the cultural context from which it derives, a concern that is remarkable given that many of the compilers were members of the People’s Liberation Army, the agency enforcing the “liberation” of Tibet [cf. Cheremis, Chuvash—and Tibetans]. 
Upton goes on to outline the state-promoted “Tibetan folk songs” of the 60s and 70s.
Ironically for the Tibetan people themselves (and for other minority groups as well) their appearance at the centre of the stage of state-sponsored culture was contemporaneous with the physical and spiritual destruction of much of their historical and cultural legacy. […] So effective were these media campaigns that even when confronted with physical evidence of the devastating effects of revolutionary policies on Tibetan culture, many Han Chinese have difficulty reconciling that reality with the images they carry in their heads.
Meanwhile at the commercial level, by the early 1990s saccharine-sweet cassettes of “folk-song” featured Tibetan and other minority songs prominently. While one aspect of the collection of folk music under Maoism was as source material for new socialist creations, the “new-wave” composers who studied at the conservatoires after the end of the Cultural Revolution (such as Qu Xiaosong, Tan Dun, and indeed He Xuntian) were now adopting a more challenging approach to incorporating traditional ethnic culture into their work, often on the basis of fieldwork—liberating themselves from the constraints of Maoist orthodoxy.
Thus, as Upton points out, Sister drum built on a long tradition of co-opting Tibetan music. She then discusses the hazards of cultural appropriation as the album came to be digested outside China. As Tibetans in exile gained a higher profile, they and other reviewers soon published detailed rebuttals. As one review commented:
For the Western listener, it is hard to tell whether the album represents a Chinese claim on Tibetan culture, sympathy for Tibet, or simply musicians seeking spiritually tinged exotica.
All of the above, perhaps. Anyway, the hype around the album did at least draw wider attention to the Chinese ravaging of Tibet.
In a balanced conclusion, Upton recognizes the positive role of the album in espousing Tibetan culture and religion, and reminds us that Western interest has itself grown out of a legacy of colonialism and Orientalism. Such creations may prompt re-examinations and reworkings of these legacies, both in the West and in China, and even as a forum for protest. Still, for many Han Chinese the state-sponsored image of Tibet—“as backward, under-developed minorities on one hand, and smiling, dancing recipients of the Party’s benevolence on the other”—wields considerable power.
Upton ends by considering a follow-up release, Voices from the sky, which includes a song whose lyrics are adapted from poems of the Sixth Dalai Lama. Moreover, the song “Himalayans” addresses the departure of many Tibetans for a life in exile, invoking a terrible sense of loss. However deliberate, such works “can and will be read in different ways”.
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Upton’s article was a rather early venture into the contested field of Tibetan popular music in the global bazaar, but remains instructive.
In Isabelle Henrion-Dourcy’s extensive, essential Western-language bibliography on the Tibetan performing arts, §10 (“Pop music, world music and contemporary genres”) lists impressive research covering pop both within the PRC and in exile, including work by Nimrod Baranovitch, Keila Diehl, Anna Morcom, and Yangdon Dhondup, and singers as diverse as Tseten Dolma, Han Hong, Yungchen Lhamo, Yadong, and Sa Dingding. This article by Henrion-Dourcy herself makes a good introduction.
Since the early years of the reform era, it’s good to see young Tibetan musicians forging their own interpretations (see sites such as High Peaks Pure Earth and Radiichina.com). And Tibetan thinkers like Woeser continue to further the dialogue.
 I would add that by the 1980s, in the spirit of pioneers like Yang Yinliu, local cultural cadres were engaged in the vast nationwide Anthology project—including the documentation of the vocal, instrumental, and dance traditions all around the Tibet Autonomous Region [sic], Amdo, and Kham, county by county. Like their counterparts in Han Chinese regions, they were genuinely concerned to document their local traditions, and many of them would have done what they could to bypass any expectations of serving state cultural propaganda. As with the material on Han Chinese traditions, the project is flawed, but provides valuable leads.
Cf. William Noll‘s comments on ethnographers of one cultural heritage conducting fieldwork among a people of different cultural heritage, where both groups live within the political boundaries of one state.